It is what steers the public away from using animals. Speaking to people in real life, not through a keyboard, a Netflix documentary, a social media post, or a Facebook video, is the most powerful form of activism to bring about behavioral change. Without a conversation, people learn there is no humane way to exploit and enslave an animal. Without outreach, we can’t give people a clear idea of veganism.
More than 150 billion animals are commodified, tormented and slaughtered every year worldwide by the meat, egg and dairy industries. (Adappt.org) That equates to over 2 trillion animal deaths caused by humans worldwide.
We are serious about the work that we do because this is a serious and pressing issue.