A Cube of Truth is a peaceful street activism demonstration that employs direct action with the public.
We have successfully organized hundreds of AV chapters worldwide all holding regular Cube of Truth actions. Every Cube is made up of the same core structure. We split our Cubes into two teams; a Cube team and an outreach team, coordinating together.
THE CUBE TEAM
The Cube team is the non-interactive part of the Cube of Truth. Wearing one of the highly recognizable Anonymous masks, each person in the Cube holds either one of our TRUTH signs or a device that plays graphic and powerful footage of animal exploitation. The volunteers who make up the Cube team remain silent and statuesque for the duration they are in the Cube, resulting in a compelling and eye-catching static art piece. Members of the public approach in order to learn the truth about how non-human animals are enslaved at the hands of humans worldwide.
THE OUTREACH TEAM
The outreach team of an AV Cube engages with the public by asking interested onlookers questions about the footage they are looking at. The footage shown and the outreach in our helps bring the power of change back to the individual, shedding light from the victim’s point of view. The outreach team edifies bystanders to open their minds about what they are responsible for. Our outreach teams are equipped with resources and the training to initiate and carry out these hardline discussions.
COMING TOGETHER
Both sides of the Cube are powerful for everyone involved. Being in a Cube, wearing a mask and watching people’s reactions has a large emotional component, as does directly participating in outreach. The simplicity and effectiveness of our actions on the streets has successfully convinced hundreds of thousands of people to take the cause seriously so far.
In addition to Cubes, AV participates in other forms of street activism through outreach workshops, conferences, and events. We spread the truth to hundreds of thousands of followers on social media.
“Those who love peace must learn to organize as effectively as those who love war.”