A Cube of Truth is a peaceful street activism demonstration that employs direct action with the public.
We have successfully organized over 1,000 AV chapters around the world which have held nearly 12,000 Cube of Truth events. Every Cube is made up of the same core structure. We split our Cubes into two teams; a Cube team and an outreach team.
THE CUBE TEAM
The Cube team is the non-interactive part of the Cube of Truth demonstration. Wearing one of the highly recognizable Anonymous masks, each person in the Cube holds either one of our TRUTH signs or a device that plays graphic and powerful footage of animal exploitation. The volunteers who make up the Cube team remain silent and statuesque for the duration they are in the Cube, resulting in a compelling and eye-catching static art piece. Members of the public approach in order to learn the truth about how non-human animals are enslaved at the hands of humans worldwide.
THE OUTREACH TEAM
The outreach team of an AV Cube demonstration engages with the public by asking interested onlookers questions about the footage they are looking at. The footage shown in our Cubes helps bring the power of change back to the individual. It taps into onlookers’ emotions by shedding light to injustices from the victim’s point of view. The Cube outreach team encourages onlookers to open their minds and question their behaviors about what they are supporting with their purchases. Our Cube outreach teams are equipped with informative resources and the ability to initiate hardline discussions.
Both sides of the Cube are powerful for everyone involved. Being in a cube wearing a mask and watching people’s reactions has a large emotional component, as does directly participating in outreach. The simplicity and effectiveness of our demonstrations have successfully convinced hundreds of thousands of people so far to take the cause seriously. We keep a tally of these numbers at each of our events.
In addition to Cubes, AV participates in other forms of street activism through outreach workshops, conferences, and events. We spread the truth to hundreds of thousands of combined followers on social media.