helping you transition to a vegan lifestyle



The 21 Day Vegan Kickstart and Challenge 22+ are two of the most respected and well-known vegan guides in the world. They both offer a free, supportive online framework for going vegan.


Available in English | Español

The 21 Day Vegan Kickstart is supported by decades of research showing that a whole-foods plant-based diet can help you reach a healthy weight and lower your risk for heart disease, type 2 diabetes, and other chronic diseases.

The Physicians Committee for Responsible Medicine’s low-fat plant-based recipes, developed by chefs, dieticians, and experts in vegan cuisine, provide nutritious meals that are both HEALTHY and DELICIOUS.

PCRM shows you how to eat a plant-based diet correctly, within 21 days you will start to see results and won’t look back!


Available in English | Español | Hebrew

We are proud supporters of Challenge 22+, a FREE 22-day experience that will guide you to a vegan lifestyle. Throughout the 22 days, you'll receive recipes and personal guidance from mentors and clinical dieticians.

For The Animals

The best way to help animals is to vote with our fork. As consumers, we can choose not to use our money to fund products which involve cruelty to animals. It's a matter of supply and demand – when we reduce the demand for meat, we reduce the number of animals who have to suffer.