Available in English and Español. The 21-Day Vegan Kickstart is supported by decades of research showing that a whole-foods plant-based diet can help you reach a healthy weight and lower your risk for heart disease, type 2 diabetes, and other chronic diseases. The Physicians Committee for Responsible Medicine’s low-fat plant-based recipes, developed by chefs, dieticians, and experts in vegan cuisine, provide nutritious meals that are both HEALTHY and DELICIOUS. PCRM shows you how to eat a plant-based diet correctly, within 21 days you will start to see results and won’t look back!

We are proud supporters of Challenge 22+, a FREE 22-day experience that will guide you to a vegan lifestyle. Throughout the 22 days, you'll receive recipes and personal guidance from mentors and clinical dieticians.


For The Animals

The best way to help animals is to vote with our fork. As consumers, we can choose not to use our money to fund products which involve cruelty to animals. It's a matter of supply and demand – when we reduce the demand for meat, we reduce the number of animals who have to suffer.

For Your Health

We all want to be healthier, and the journey towards better health starts at our plate. Animal products contain saturated fat, cholesterol, toxins and fecal bacteria. Challenge 22+ is a great opportunity to enrich your diet with a variety of vegetables, fruit, grains and legumes – and to learn how healthy food can be delicious and satisfying. 

For The Environment

According to the Food and Agriculture Organization of the UN, factory farming is the main cause of the ecological crisis, responsible for deforestation, greenhouse gas emission, pollution and water shortages. Challenge 22+ is the perfect opportunity to transition to a sustainable diet, for our own sake and for the sake of future generations.